edward beale

The edward beale Story

edward’s career in hairdressing began in 1957 when at the age of 14 years he trained to become a qualified hairdresser at the accredited Hairdressing Academy. After graduating at the age of 15 years edward worked as a qualified hairdresser at the then leading department store called Hicks Atkinson in Collin Street, Melbourne. By the age of 17 years he became Australia’s youngest salon manager.

Not long after, edward decided to further his hairdressing career by joining a team of top hairdressers in a leading salon known as the Regency Room ,the most noted being an English born hairdresser Bob Leopold. In partnership they opened the first ultra modern salon, the likes of which had never been seen in Australia before. Still only 21 edward worked and managed this very successful salon known as the Leopold Salon.

Much of the success of the Leopold Salon was due to edward and Leopold’s London inspired hairdressing. Whilst the rest of the Australian hairdressers were still concentrating on the European trends, edward was looking to Vidal Sassoon whose new innovative styles had taken the hairdressing world into a fashion evolution. edward’s association with Sassoon dates back to early sixties when Vidal had opened his first salon in New Bond Street and this strong association continue to this day.

In 1968 edward branched out on his own to open the first edward beale salon, within five years a chain of edward beale salons had opened across Australia. The standard of hairdressing was ‘world class’ achieved via a continuous training program in London and the U.S.A edward beale employees were sent to London and L.A. to attend the Vidal Sassoon Academy. This inspired edward to open his own training salon in Melbourne which in turn trained not only edward’s own staff but literally thousands of Australian hairdressers, many who now make up the infrastructure of Australian  hairdressing.

Australian Hair and Beauty August Events

The big event for Beauty in August is the The Sydney International Spa & Beauty Expo. According to organisers this is “Australia’s largest and most important trade event for the spa & beauty industries. The Expo provides a unique opportunity to source and experience the latest beauty products, treatments, ideas and equipment, from Australia’s largest gathering of leading brands and suppliers.”

From the Spa & Beauty press release.

“The 2008 Sydney International Spa & Beauty Expo is fast approaching and we can expect a complete overhaul with a new name, an internationally exclusive spa area and a must see line up of local and international exhibitors this August.

Held at the Sydney Convention & Exhibition Centre, the Sydney Expo will unveil the exclusive Concept Spa – a world first, fully functioning luxurious spa promoting practical environmental sustainability solutions.

“This is a world first in spa innovations and we are so proud Australia will be leading the way in presenting practical environmental sustainability solutions” says Lauren Ebbeck, Exhibition Director, International Beauty Expo.

This year’s Sydney International Spa & Beauty Expo will showcase over 100 Spa & Wellness exhibitors offering an insight to the latest products and treatments.”

You can read the full Spa & Beauty Expo press release here.

If you want us to list or feature a hairdressing or beauty event then contact us here.

Style Street Industry Portal Unveiled

The new industry portal for hairdressing and beauty launched today when Jeremy Hoolihan unveiled the portal to industry chief Edward Beale.

Edward Beale Australian and internationally renowned hairdresser was excited and enthusiastic to see one of his visions for the industry coming alive. Edward recalled giving talks and lectures on an online web based industry portal for hairdressing and beauty over three years ago.

Coming Soon

1. Style Street’s first sponsor Scissors for Stylists has promised a pair of Shui Scissors as a give away. The first hundred people to sign up at the forum, register for eNews or post a meaningful comment on one of our articles will go in the draw for a pair of Shui Handcrafted two piece forged quality hairdressing scissors. The 99 runners up will all receive a 20% discount voucher on any product* in at Scissors for Stylists.
2. Free ebook on opening your own hairdressing salon. The book is being edited right now. Subscribe to the RSS Feed to ensure you get each new installment.
3. More giveaway, more education, more links to today’s essential hairdressing and beauty sites and thus is just for starters. Join the forum now, Subscribe to our feed or email updates (top right).

* Except Joewell Scissors

Step One: Getting the Cash Together

How much cash do you need saved up to open your own hairdressing studio? Less than you’d think. I’ve opened five hairdressing shops and never once has it cost me more than $20,000.

One of my hairdressing salons only cost $5,000 to get in the door and I borrowed every single cent of that money.

Yes, I opened my own shop with no money down and you can too.

How much have you got saved now? None? Twenty grand? Come on, seriously take stock and figure out how much money you have saved or squirreled away. Now go get a kid’s exercise book and write down that amount. You can buy a book for less than a dollar; I buy mine on sale at Kmart for eight cents! It will be the best dollar you’ve ever spent. From now on I want you to write down everything about your new hairdressing studio in one book.

Go on, write down how much you have saved. “I have X dollars saved for my new shop.”

Now how much could you borrow from family and friends? Figure it out and write it down.

Finally how much can you save every week? Figure it out and write it down. Then double that amount and write that down as your weekly saving target. Did you first think of $100 a week? Then your target is $200 every week. If you really want your own shop $200 a week should be easy. Just keep thinking about the shop and reading this series and you’ll be styling hair in your own hairdressing studio before you know it. Stop letting your money go down the drain each week!

To help get you in your own studio grab a copy of this Free Excel Spreadsheet for managing you initial start-up expenses and capital.

If you start saving now and work along with this series you should be in your own shop within a year. If you already have most of the cash saved or can borrow it then you could be sorted within a few months.

to be continued…

30 Steps to Open Your Own Studio

I’m really excited. I finally manged to get Jeremy Hoolihan to share his expertise gained from opening five hairdressing studios. Jeremy is going to share his secrets on how to get into your own shop as fast and successfully as possible. He’ll tell you how to save money, how to find the best location, how to negotiate the best deals and how to avoid the common pitfalls.

Whether you’ve got no money saved or are already looking around for a shop this series will save you money and hopefully help motivate you to take control of your own destiny.

I’ll add the links here as Jeremy writes the articles, so you can bookmark this page or better yet subscribe by RSS (Click the Orange Circle to the right above)

• Step One: Getting the Cash Together
• Step Two: Location Location Location

Face Shape

This post is for the guys and girls out there. This is hairdressing 101, so stylists move along you know this already.

The key to a hairstyle that looks great on your is your face shape.

To find the best hairstyle, you must ermine your face shape. Different hairstyles suit different face shapes.

• Oval Face: Lucky you, you can wear almost any hairstyle you want.




• Round Face: Go for a thinner style – an off centre part or more hair on the top and sides.




• Triangular Face: A closely cropped style is best. Cropped at the crown and near the temples and a little longer at the back.




• Oblong/Rectangular Face: Keep that hairline hidden. Layered cuts are usually the way to go with the hair cut lower on the top and the sides fuller.




• Square Face: Keep your sides fuller. Choose a squared off messy look for the top of the head or keep it as simple as a flat top. Longer hair is also a good option.




• Square/Rectangular Face: Go for a square style, but add messy bangs.

Remember face shape is the key and you’ll have no problem with choosing cool hairstyles and looking hot, or at least as hot as you can.

Scissors Care and Tips

1. Keep you hairdressing scissors clean.
   This is so important that as a hairdresser I’m sure you already know that. But do you know the best way to keep it clean? If you have any great suggestions you want to share please leave a comment below. Any suggestions we include on our site will go in the draw for one of our quarterly $200 gift vouchers.

2. To keep your scissors or shears clean use a fine soft toothbrush, though whatever you have will do for now.
   Clean hair and any debris from around or under screws and finger plates.

3. Keep Corrosive Materials off your scissors.
   Corrosive materials are the biggest threat to your quality scissors. Don’t let wave solution or any other hairdressing product on your scissors. Even stainless steel can be corroded by strong chemicals.
   If an accident happens then make sure you quickly rinse your scissors.

4. Only cut hair with you professional hair scissors.
   Can’t find anything to open that product bottle, well keep looking as using your scissors would break rules three and four at the same time.
   You don’t cut nails with hair scissors, or paper. You know it, so to save yourself sharpening costs make sure you only cut hair.

Here we come

Style Street is swelling wave that’s cut and dry. Do you remember back when hairdressers loved to use play on words when naming their salons? Well they’re days of old.

Hairdressing studios and hairdressing stylists are a lot hipper these days. Style Street is at the forefront of that style. The Street will be at the forefront of the hair and beauty industry, specialising in all the products and equipment, all the gear, the modern stylists requires.

The Street will bring you a steady diet of cool free stuff and hairdressing tips from all over her world. Subscribe via RSS or email. We even offer a weekly/monthly highlights email, full of all the hairdressing tips